Designed for the executive who wants a better understanding of the world of esports
The fight for supremacy in the
esports industry has just begun.
ABOUT THE COURSE
The Masterclass in esports will provide participants with an insight into the growing and dynamic area of esports.The Masterclass in esports will focus on the business of esports, from the history of esports to the key differences in gaming and esports right through to case studies involving athletes and football clubs and their entry into the world of esports.
WHAT WILL YOU STUDY
Key areas around the business of esports, including the marketing, commercial and sponsorship opportunities available, will be explored. The entry of sports teams, athletes and influencers into the world of esports is explored in great details, while we also look at how sporting organisations have used gaming to reach new audiences. This Masterclass also explores the world of Twitch and its emergence in the content creator economy.
Key areas around the business of esports, The Masterclass in esports concludes with two
connected themes of sponsorship and commercial sponsorship in esports, looking at some real-world examples of partnerships that have emerged in the space.
WHAT YOU WILL LEARN
On completion of this Masterclass, participants will have:
A comprehensive understanding of the business of esports;From the evolution of esports, market size and revenue opportunities through to the modern day structures of esports teams and businesses.
An understanding of the key areasin the business of esports focusing on marketing, sponsorship and commercial partnerships.
A thorough understanding of the esports industry, highlight the core differencesbetween Gaming and esports.
Understand the fundamentals of a marketing and sponsorship in esports