In 2021, the global eSports market was valued at approximately 1.1 billion US dollars worldwide.Even though the numbers have steadily increased over the last years, it still only makes up a fraction of the overall global video game market, which was tentatively valued at about 180 billion US dollars this year!
Designed for the executive who wants a better understanding of the world of esports.
The fight for supremacy in the
esports industry has just begun.
ABOUT THE COURSE
The Masterclass in esports will provide participants with an insight into the growing and dynamic area of esports.The Masterclass in esports will focus on the business of esports, from the history of esports to the key differences in gaming and esports right through to case studies involving athletes and football clubs and their entry into the world of esports.
WHAT WILL YOU STUDY
Key areas around the business of esports, including the marketing, commercial and sponsorship opportunities available, will be explored. The entry of sports teams, athletes and influencers into the world of esports is explored in great details, while we also look at how sporting organisations have used gaming to reach new audiences. This Masterclass also explores the world of Twitch and its emergence in the content creator economy.
Key areas around the business of esports, The Masterclass in esports concludes with two
connected themes of sponsorship and commercial sponsorship in esports, looking at some real-world examples of partnerships that have emerged in the space.
WHAT YOU WILL LEARN
On completion of this Masterclass, participants will have:
A comprehensive understanding of the business of esports;From the evolution of esports, market size and revenue opportunities through to the modern day structures of esports teams and businesses.
An understanding of the key areasin the business of esports focusing on marketing, sponsorship and commercial partnerships.
A thorough understanding of the esports industry, highlight the core differencesbetween Gaming and esports.
Understand the fundamentals of a marketing and sponsorship in esports
26TH APRIL, 2022
8 WEEKS ONLINE
WITH WEEKLY LIVE WEBINAR
Meet your tutors
This unique diploma has been developed and taught by leaders in the esports industry. Allow our team to open the doors to thisworld of esports & gaming. They will guide you through a step by step introduction, where it all began, who the key players are, how a tournament works & astound you with exactly how much a player can win from their bedroom! We’ll identify the opportunities for you as a rightsholder, athlete, influencer or brand, how you can authentically enter this space and add your value to this thriving industry. In short, learn how the business of esports works!
Trev is one of Ireland’s leading esports experts consulting & lecturing in the field for almost a decade. His vast experience delivering successful globally esports strategies across span areas from teams & tournament management, to commercial partnership & go to market strategies.
He is a board member of Irish gaming and esports federation and a regular lecturer on the business of esports.
Sinead has over 15 years experience working in marketing across global tech & innovation companies from Vodafone through to Huawei.
She’s a data-oriented leader who delivers high level strategy, creative direction & results. Her experience spans all aspects of commercial marketing management across B2B & B2C markets.
Ollie has 10 years commercial experience across the global sports marketing sector with roles across client services and commercial partnerships across the Middle East/ Asia and Europe.
His more recent experience as a Senior Partnership manager in the FIA Formula E racing world has seen him engage the growing esports scene
PROFESSIONAL DIPLOMA CERTIFICATE
Upon successful completion of this program, participants will receive a Longford College Diploma that is delivered electronically to your preferred email address after the program ends and a fully embossed high quality hard copy to your home address.GET STARTED NOW
After successful completion of this program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Longford College. The hard copy embossed parchment may differ in design from the electronic version.
Note: This program does not grant academic credit or a degree from Longford College.