IDA Templemichael Business Park, Ballinalee Road, Longford. N39 P296.
+353 43 334 1980

Masters Elite Business Leadership


This Masters Degree is unique, and the first of its kind the world. You have multiple pathways from which to choose. You can opt to take three or six modules and gain an exit qualification or proceed to a full masters degee. 

What are the winning mindsets and practices of top-performing CEOs?
How do their how turn their unrelenting self-belief into hard-and-fast business impact?


Many lessons can be learned from the elite in the world of sport, particularly those who have performed, delivered, and achieved the highest honours in their game. This unique Masters degree programme will provide an insight into proven performance principles. It will give you the knowledge, strategies and skill set to apply such world-leading practices to your own business environment. You will engage directly with legends from professional sports alongside leading academics, who will share with you how the strongest minds can emerge triumphant on the world’s biggest and most pressured stages. An unprecedented educational and career-defining experience to take you to the very top in your chosen career

This course is packed with vital information and cutting-edge thinking for top executives, but what makes the experience unique among educational offerings in this space is our boot camp where you can interact directly and personally with top names in sport. Of course, there are plenty of events and media products which feature personalities giving talks, but we go way beyond that one-way communication to create a dynamic, interactive environment where you can dig deep inside career experiences, work processes, key learning moments, challenges and get to the heart of their winning mentality and consistent success.
This isn’t the sportsman’s dinner approach; it isn’t a figurehead putting a name to a product nor is it the basic conference Q and A that too often leads to predictable responses. This is a rare chance, in an off-the-record, personal setting, over two full days, to really question and interact, in an intensive way. To find out the ‘how’ and ‘why’? And get concrete answers that you can apply to your context.

The course and in particular the residential offer a unique opportunity to understand how top people in sport prepare to win, how they manage up, down and across, how to work with multi-disciplinary teams and departments, and how to interpret and act upon data, how to initiate or deal with organisational or overarching directional change and how to manage both teams and the teams behind the teams and develop multi-layered yet efficient leadership approaches to create a winning team and maintain a constant high-performance approach throughout their organisations.

With access to Mike Phelan, Karen Carney, David Horrocks and Jürgen Klinsmann, among others and guided by leading academics, you will turn the theory into practice and relate this quickly to your workplace.
Business is now following top-level sport faster than ever, careers are more diverse and shorter, demands are greater, pressures are magnified and public, results and data are more regular and transparent, change is inevitable, and the 24/7 switched-on world has never been more present than right now. This is a course for those with drive, ambition, expectation, humility, and a growth mindset to grow. It is a course for the leaders of tomorrow. Don’t get left behind.


4 to 18 months (depending on options taken)


60 etcs EQF (Level 7) NFQ (Level 9)
90 etcs EFQ (Level 8 or 9) NFQ (Level 10)


€3000 PgC
€6000 PgD
€9000 MBA or MSc or MA


Online and blended with weekly webinar sessions with tutor, monthly sessions with sports legend.

OPTIONAL – 2 day bootcamp in Manchester, Old Trafford.  

Optional Pathways

The course is delivered online with weekly live webinars. All you need for coursework and textbooks are provided for you in digital format.

You choose available modules which last about 8-10 weeks. At the end of each module, you will be required to submit an essay or a group assignment which will be graded. There are no written examinations as part of these degrees.

Each degree carries the standard European ECTS credits, allowing you to continue studies in any European university and beyond. Each month you will have the opportunity to meet prominent sports personalities.

At the end of the sevenmonth degree, you will be hosted in Manchester for a twoday Bootcamp, where the theory you have learned will be brought to life through realworld examples. 

There are optional pathways you can take. Please see the diagram below.  


The module is a learning-by-doing course. Through the combination of case discussions and simulation, this course introduces you to the tools and vocabulary prerequisite to critical and practical strategic elite analysis, elite thinking, and communication in a global context.

A strategy is the central, integrated, externally oriented concept of how a firm will achieve its objectives. Strategy deals with the challenges managers face in seeking to meet their organisation’s mission in the face of changing, uncertain and ambiguous environmental and competitive conditions while aligning and deploying the internal assets, capabilities and people to optimal effect. A significant focus of our analysis will be on how strategy plays out in a sporting context, and specifically how firms create and capture value from insights of the elite performers.


This module will introduce students to scientific research on group and team behaviour in organisational settings. The focus is on the interpersonal processes and structural characteristics that influence the effectiveness of teams and their development over time. The format of the course is a sequence of team and group exercises and case analyses which are framed by a series of readings, lectures, and in-depth class discussions


Today’s dynamic financial industry requires professionals to continuously upskill and reskill to keep up with the latest tools, trends, and terminology. Your success as an elite performer will bring with it rewards, financial as well as other rewards. This module does not get into the minutiae of accounting methods but acts as a higher-level overview of the high level executive skills you need to manage an elite organisation.


Business is changing faster than ever as more and more creative innovations enter the market and make profound changes. Creative destruction is now coming from Big Tech companies, and there are more Unicorn start-ups (1 billion Dollars +) arriving than ever before. The older established S&P 500 companies are decreasing ever more quickly and are being replaced by Big Tech arrivals. The message for established businesses is clear – catch up quickly or be pushed aside. 


This module focuses on the behaviours within organisations, and the impact individuals, teams, and structure have on an organisation’s effectiveness.

We will review core concepts and theories from the fields of management, organisational behaviour, and work psychology that provide a lens and frameworks for analysing issues relevant to individual, leadership and team behaviours in organisational contexts. We will consider, discuss and critique these concepts, theories and frameworks to fully explore their potential contributions in helping us understand organisational, team and leadership behaviours.

Module 6 – BRAND MANAGEMENT (Marketing Yourself as an Elite Performer)

Marketing and networking are key elements to success as an elite performer. Knowing what to say about yourself, and knowing what others are saying about your, are equally essential. This module takes a practical approach to self marketing and social media. You will cover the essentials you need to know and what to build on in the future. 

Our Team

Mike Phelan


Jürgen Klinsmann MBA


Karen Carney MBE MBA


David Horrocks BSc MPhil PhD


Prof Tony Birch MA MSc MEd MPhil DBA


Heather Kenny BSc MBS


Prof Ruth Forrest BSc MSc PhD